When we talk about shoes, sneakers and other such sports apparels and items, there are a few names that have become extremely popular. Adidas is one such household name that has been accepted across many countries and continents. Australia is also one such country where there are thousands of customers who have been die-hard customers and fans of all items that originate from the stables of Adidas. However, quite often a question comes to the mind of many people and it is centered round the theory if Adidas is still popular in Australia.
It Continues To Be Quite Popular
There is no denying the fact Adidas still continues to be popular and it still continues to command the respect and admiration of thousands of men, women and children across all age groups. But at the same time, there is no doubt that competition is also increasing quite a bit. There are other big names like Nike, Puma and local brands who are also flexing their muscles in Australia. They are not ready to give a walkover to Adidas and therefore there is increased competition amongst many brands.
Adidas Still Continues To Be The Market Leader
Adidas still continues to rule the roost as far as market acceptance and market share is concerned. But, over the years, they have been facing the heat from Nike and their sneakers and other such items are getting increased acceptance from many loyal Adidas customers. This is perhaps because Nike is focusing quite aggressively on the younger generation of customers and coming out with products that are specifically targeted towards them.
This is in contrast to a popular belief that Nike has been slow to respond to changing customer tastes and preferences, especially amongst the younger group. However, it is quite obvious that brands like Nike and also local brands have quite a bit of catching up to do if they are serious in taking on a huge brand name like Adidas.
The Final Word
Though the footwear and associated apparel market is heating up with increased competition in Australia, Adidas originals so far has been able to stay ahead of other big names.