Is Adidas Still Popular In Australia?

Spread the love

When we talk about shoes, sneakers and other such sports apparels and items, there are a few names that have become extremely popular. Adidas is one such household name that has been accepted across many countries and continents. Australia is also one such country where there are thousands of customers who have been die-hard customers and fans of all items that originate from the stables of Adidas. However, quite often a question comes to the mind of many people and it is centered round the theory if Adidas is still popular in Australia.

 

It Continues To Be Quite Popular

 

There is no denying the fact Adidas still continues to be popular and it still continues to command the respect and admiration of thousands of men, women and children across all age groups. But at the same time, there is no doubt that competition is also increasing quite a bit. There are other big names like Nike, Puma and local brands who are also flexing their muscles in Australia. They are not ready to give a walkover to Adidas and therefore there is increased competition amongst many brands.

 

Adidas Still Continues To Be The Market Leader

 

Adidas still continues to rule the roost as far as market acceptance and market share is concerned. But, over the years, they have been facing the heat from Nike and their sneakers and other such items are getting increased acceptance from many loyal Adidas customers. This is perhaps because Nike is focusing quite aggressively on the younger generation of customers and coming out with products that are specifically targeted towards them.

 

This is in contrast to a popular belief that Nike has been slow to respond to changing customer tastes and preferences, especially amongst the younger group. However, it is quite obvious that brands like Nike and also local brands have quite a bit of catching up to do if they are serious in taking on a huge brand name like Adidas.

The Final Word

 

Though the footwear and associated apparel market is heating up with increased competition in Australia, Adidas originals so far has been able to stay ahead of other big names.

You might be interested in …

Come Play! Online Store Coming Soon

Articles
Spread the love

Spread the loveWe’ll be releasing an online store soon where you’ll be able to buy some very cool Come Play! gear. Among the items on offer will be: Come Play! Supporter’s Scarf Come Play! Wrist Band Come Play! Mini Football Come Play! Football You’ll also be able to buy some equipment to support football in […]

Read More

Address by Mr Frank Lowy AC Chairman, Football Federation of Australia National Press Club, Canberra

Articles
Spread the love

Spread the loveKen Randall, President of the National Press Club, Ladies and gentlemen, Thank you for the invitation to address you today. I’ve never faced the nation’s media en masse like this before, and I must say that contrary to your reputation, you all look friendly enough! First – it’s really been a big week […]

Read More

South Africa “fantastic”

Articles
Spread the love

Spread the loveThe FFA Bid team was part of FIFA’s official Observers’ Programme for the bidding nations for the 2018-2022 FIFA World Cup, held in South Africa last week as part of the 2009 FIFA Confederations Cup. As well as attending matches (including South Africa v Brazil semi-final), the Bid team also visited host cities, […]

Read More
Shares