Practical business and marketing know-how

Guides on marketing, operations and growth for Australian small businesses.

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Welcome to Australia 2018 2022

We cover the decisions Australian small businesses face every day — marketing, hiring, systems, insurance and growth — in plain, useful language.

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Where to buy wheels online in Australia

Where to buy wheels online in Australia

21 January 2022

The best place where to buy wheels online in Australia should assure buyers high-quality wheels. Check out the quality of wheels available…

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What types of women's hats are trending in Australia

What types of women's hats are trending in Australia

13 January 2022

Women's hats are becoming an increasing trend in Australia, with many women choosing to wear hats not only for warmth but also as a stylish…

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Can Girls pull off Air Jordans

Can Girls pull off Air Jordans

15 December 2021

Australia is one of the most popular countries in the world when it comes to looking for products like clothes, shoes, appliances, cars…

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James Said luxury sofas Australia review- get the best sofa for home

James Said luxury sofas Australia review- get the best sofa for home

9 December 2021

Luxury furniture are known as the staple statement piece for your home that can also become the focal point of your room but for this you…

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Office Space Solutions That Work For You

Office Space Solutions That Work For You

3 December 2021

As the world is getting back on its feet after a hard hit period, companies have to incorporate the unprecedented humanitarian changes the…

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Unique Leadership Solutions Australia review

Unique Leadership Solutions Australia review

11 November 2021

Unique Leadership Solutions   When it comes to your career, is there something or someone preventing you from moving forward? You might be…

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Frequently asked questions

How much should a small business spend on marketing?
A common guide is 5–10% of revenue, weighted toward what you can measure. Start with one or two channels, track cost per enquiry, and scale only what's proven to work.
Is SEO still worth investing in?
Yes — organic search remains one of the highest-ROI channels for most local businesses. Expect four to six months before results compound, and be wary of anyone guaranteeing instant rankings.
What insurance does a small business need?
Public liability is the baseline for most businesses. Add professional indemnity if you give advice, and consider cyber cover if you store customer data. An insurance broker usually costs you nothing.
How do I choose between suppliers?
Compare total cost rather than headline price: include delivery, minimum orders, payment terms and reliability. A supplier who answers the phone when something goes wrong is worth a small premium.
When is the right time to hire?
Hire when the role pays for itself — either by directly generating revenue or by freeing you to do work that does. Document the process before hiring so training doesn't stall the business.